Felix
AI promised you
your life back.
Check your calendar.
You ship more than you ever have. You also have a denied claim, an unbooked vet appointment, and a trip you keep not planning. The tools got faster. The admin didn’t go anywhere.
“Move Robert to Paris in two weeks.”
One line — text, email, or the app. It gets done. Not a checklist — done.
Founding rate, locked for as long as you stay.
No card, no call.
Four kinds of things nobody schedules.
You have all four right now.
Fights
Someone owes you money, time, or an apology, and getting it means forty minutes on hold.
- Appeal the denied insurance claim. Again.
- Get the refund the airline said you weren't eligible for.
- Cancel the membership that only cancels by phone, on weekdays.
Deadline logistics
It's not hard. It's twelve steps, and step four is a phone call during your standup.
- Move the cat to Paris. Vet certificate, carrier, airline approval, customs.
- Three real quotes for the roof, compared, with references checked.
- Visa paperwork, DMV appointment, passport renewal before the trip.
Bookings that need taste
The part AI gets wrong, because it doesn't know you.
- A Japanese place on Thursday she'd actually like. Booked.
- Four days in Lisbon, with the flights and the one restaurant worth the detour.
- A gift for your father that isn't a gift card.
The recurring rot
The small things that decay quietly until they're expensive.
- Warranties, renewals, subscriptions, registrations.
- The follow-up nobody followed up on.
- Running out of the thing you always run out of.
Those are the ones we talk about. In practice, if you can describe it, you can hand it over.
One thread. That's the product.
The insurer denied Emma's scan again. I can't do this today.
On it. I have the policy and the original denial. I'll file the appeal with the medical-necessity letter attached and call to confirm receipt. Update Thursday.
Appeal accepted, reprocessing. Covered amount restored. You don't need to do anything.
Three steps. Two of them are ours.
- 1
You send it.
Text, email, the app, or tag us on something you're already looking at. One line is enough. “Deal with this” is a complete instruction.
When a task needs us to act as you — an insurance appeal, an account cancellation — we prepare the one authorization form and you sign it. That's still “you do nothing”: we do the paperwork, you do a signature.
- 2
AI does the part machines are good at.
Research every provider. Read the reviews and the fine print. Compare, price, draft, and watch the deadline. It's fast, it's thorough, and it never gets bored on page six of the policy document.
- 3
Humans do the parts humans have to do.
Make the call. Sit on hold. Push back when the first answer is no. Show up, sign for it, check it's actually done.
Most services pick one and pretend the other doesn't matter. The reason your list is still your list is that every task on it needs both.
The honest list.
- We don't clean your house, mow your lawn, drive your kids, or watch your dog.
- We don't move your money or trade on your behalf.
- We don't do anything that needs a license we don't have — legal advice, medical advice, tax filings.
- We do the calls and the paperwork.
- We do the chasing and the comparing.
- We do the booking and the showing up.
If you need hands in your house, hire hands. If you need the ninety small things that require a phone, an inbox, and someone who cares — that's us.
Karl-Gustav Kallasmaa
I build AI systems for a living. I also spent eleven months not moving a warranty claim forward, because it needed one phone call during working hours and I never had a working hour to spare. That claim is why Felix exists.
In Estonian there's a word, peremees — the one the household turns to when something has to get sorted. I am that person at home, and I got tired of being the bottleneck.
Right now, when you text Felix, I'm one of the people who reads it.
Less than an assistant. More than an app.
We're still setting the price, and we'd rather set it with you than at you.
The waitlist survey asks what you'd expect to pay. We're reading every answer, and whatever we land on, waitlist members get the founding rate — locked, for as long as you stay.
It won't be twenty dollars a month. Real people making real phone calls costs real money, and we'd rather be honest about that than cheap and gone in a year.
Pick the thing you've been avoiding longest.
Tell us about it.
Sixty seconds. No card, no call, no pitch.